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Trends in social communication
Matula, Kamil ; Novotná, Anna ; Planková, Jindra
The electronic monography "Trends in Social Communication" is an academic text reflecting changes in social communication in the last few years from the perspective of information science, information behaviour and information technology. It focuses on the behaviour and perception of communication, communication channels and information phenomena across generations. It focuses on the impact of information technology on communication, especially mobile technology. It also elaborates on the education and competences of seniors in the digital age.
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PHENOMENON OF THEATRICAL AUDIENCE IN PRESCHOOL AGE
Molčíková, Kateřina ; BEČKA, Marek (advisor) ; LJUBKOVÁ, Marta (referee)
This thesis focuses on the youngest children aged 3 to 7 years for its ability to receive and reflect the theater's work in the kindergarten environment and in the company of their peers. Based on annual project Phenomenon theatrical audience of preschool age, which took place in five nursery schools of the Central Region. This project registers, analyses and reflects. On the basis of experience investigating whether there are any barriers theatrical production for children of preschool age and presented in non-theatrical environment of their own kindergarten. Based on the dramatic principles used in the six selected productions and the conclusions drawn from the responses of children's audience is examining whether and how the artists in the creation of limited maturity performances of viewers in this age group and pre-school environment. The work has demonstrated that playing theater in kindergartens has meaning and that the preparation of performance is neither appropriate nor desirable to compromise on demands that we ourselves as the creators intended performance or mixed adult audience.
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THE WAY HOW YOU TALK TO ME
Štanclová, Růžena ; ČUNDERLE, Michal (advisor) ; SLAVÍKOVÁ, Eva (referee)
This work deals with the description of dialogues conducted in different social roles. The work is based on authors working experiences and it is pointing to differences in interviews between different professions. Different ways of communication are documented by the optics of personal observations, which subsequently allowed the problem to be examined also in connection with the influence of authors field of study. This influence has proved to be crucial. In the end, authors came with question whether it is possible, despite professional deformity, to keep own mindful attitude and passion in everyday life, including routine work duties.
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What is the Theatre
Neznal, Vít ; ETLÍK, Jaroslav (advisor) ; PŠENIČKA, Martin (referee)
Vít Neznal’s PhD thesis begins by defining theatre as a specific sphere of media. According to the author, such notion is made possible by following up to the tradition of Czech theatre theory (immediacy as a specific feature of the medium, a synthetic basis, a non-substantial conception of a work, acting as a decisive art, a total three-dimensional feedback-based communication with cardinal impact on the specific nature of stage acting, and an active position of the spectator). On this basis, Neznal proceeds to explain why there is no justifiable reason for theatre theory to abolish the dichotomy between art and reality. His premise is that while theatre is rooted in life, it is at the same time automatically and irreversibly taken out of it as a medium. As a result, there is, from the point of view of theatre theory, a difference between an intensified “life” entering the stage and becoming the basis of expression (intensification of “life” is the basis of means of expression and is therefore made intentional) and between its integration with other pillars forming the constitutive basis of a theatre act as such on the actual level of media (the artificial pervaded by “life”).
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Tools enhancing audience loyalty
Bouša, Jan ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
This thesis examines the issue of customer loyalty as a marketing discipline across industrial sectors and applies the gained knowledge in the environment of performing arts. It shows real experiences of companies and statistical data demonstrating the importance of loyal customers. It discovers the attitude of Czech theaters to this issue through its own survey and also refers to foreign research. The thesis is mentioning the topic of collecting personal data and CRM. In the practical and the largest part of the document is author writing about modern tools serving to maintain daily contact with the audience and occasional activities to support the relationships (social networks, e-mail marketing, club / loyalty program, SMS marketing, telemarketing, correspondence direct mail, web chat, special events, crowdfunding) and suggests the ways of their correct and effective use. The thesis underlines the potential of the particular tools in relation to the topic. Chapters about tools for enhancing audience loyalty are supplemented by successful examples of cultural and non-profit sector.
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Wipe a Nose with the Chair
Krupa, Šimon ; KLÍMA, Miloslav (advisor) ; MAKONJ, Karel (referee)
This work reflects and compares the different aspects of studies in two various programes ? the dramatical acting at an art secondary school and alternative forms of acting at AMU. Furthermore, its main goal is to define the personal approach to the theatre sphere (both creative and practical part) from my own point of view. It also attempts to track the mutual influence between tradition and experiment, based on the experience gained. It is established that the functionality and communication of an artwork stands before the perception of its aesthetics, which is and always will be largely individual.
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Internal communications in culture
Kravcová, Zuzana ; JEŽEK, Vlastimil (advisor) ; ČUŘÍKOVÁ, Tamara (referee)
Internal communication represents an often neglected part of public relations in both the commercial and the non-profit sector, even though it is exactly internal communication that can considerably affect not only organisation's functioning, but equally its prosperity and development. Lack of information and poorly adjusted processes of internal communication often lead to demotivation, passivity, frustration and lowered work performance of employees. Thus, internal communication does not only express the notion of effective flow of information from superiors to subordinates, it stands for a complex process that aims to clarify employees' attitudes and behavior within the organisation, creating and strengthening the feeling of togetherness towards the organisation and its culture.
The following thesis presents the results of qualitative research in several cultural organisations - The City Theatres of Prague, The National Theatre and The Theatre faculty of the Academy of Performing Arts in Prague - and reveals how these organisations set and run their internal communication. It is focused on analysing accessible instruments and effective strategies of conducting internal communication regarding specific conditions within organisations in cultural sector.
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Humor in the works of Ladislav Smoljak
Špíglová, Aneta ; SÍLOVÁ, Zuzana (advisor) ; TICHÝ, Zdeněk (referee)
The subject of this diploma thesis is a theater and film production of Ladislav Smoljak. The thesis aims to discover consistent elements in his extensive work and define the poetics of the artist. The attention is focused primarily on his humor. Next goal is to define Smoljak's creative approach in relation to Zdeněk Svěrák; his long-time work partner. His work is mainly examined by textual analysis and analysis of the final productions. Theatrical productions: Vyšetřování ztráty třídní knihy made for Divadlo Járy Cimrmana, Hymna aneb Urfidlovačka, Fantom realistického divadla Zdeňka Nejedlého for Studio Jára (later renamed Studio Láďa) and Malý říjen for Divadlo Na Zábradlí. Movies: Jáchyme, hoď ho do stroje!; Marečku, podejte mi pero!; Na samotě u lesa; Kulový blesk; Vrchní, prchni!; Jára Cimrman ležící, spící; Rozpuštěný a vypuštěný and Nejistá sezóna. The author of the thesis used the findings in order to define Smoljak's understanding of humor as the way how to communicate about issues related to the very nature of humanity.
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